Shares of Freshpet declined after an advertising watchdog recommended that the company discontinue claims suggesting its dog food is "human grade." The stock slid 12% to $66.39 on Tuesday. Shares have ...
NAD says Freshpet’s “human-grade” dog food ads are misleading; shares fell 8% as it plans to revise claims after The Farmer’s Dog challenge.
Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). The Farmer’s Dog and Freshpet compete in the fresh pet food market.