B&T is on the ground in Las Vegas this week as Adobe announces its latest agentic AI innovations, along with live examples of ...

Auto-generated creative isn’t a question of right or wrong, but of risk tolerance, brand constraints, and readiness to test ...

Anyone who works in the creative industries will be familiar with the strain that comes from trying to explain what exactly ...

MOBI’s marketing lead Liz Cherry has raised concerns that marketers may be “half accepting as normal” the growing sameness of ...

The startup says it grew its ARR by $70 million in just 20 months after launching an AI agent platform for marketers.

Adobe Firefly AI Assistant and Canva AI 2.0 use conversational agents to automate creative workflows across all of their ...

Savanna puts South Africa on the global stage at the 2026 Advertising Effectiveness Awards.

Mary J. Blige revisits the backlash from her 2012 Burger King ad, revealing on Scott Evans’ podcast how the controversy ...

Theaters were dubious a year ago as to Amazon's commitment to theatrical. This year, the mood was far different amid the ...

The cost of competing in college athletics continues to rise. It’s an inescapable — and increasingly harsh — reality for many ...

Getty Images’ Dr. Rebecca Swift unpacks the growing consumer backlash against A.I.-generated imagery in advertising. While ...