Google updated its Google Search’s guidance on using generative AI content on your website help document to say it is ...

Advertisers can now include app conversions in performance and attribution reporting while managing their attribution ...

Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less ...

The original mandate said that Google must share the same search data it uses to optimize its own search services, subject to ...

A US judge dismissed the lawsuit Penske Media brought against Google over AI Overviews a year ago, saying there was no formal ...

Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far ...

Google is giving eligible advertisers more flexibility to use recognized brand names that don’t exactly match their ...

Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international ...

Amazon Ads is turning high-intent shopping signals into local service leads, connecting shoppers with Yelp professionals.

The bottom line. ChatGPT Ads are growing quickly, but there isn’t a settled playbook yet. Early evidence favors advertisers ...

Google Ads adds IP addresses and timestamps to Customer Match, promising stronger matching and new privacy considerations.

Join us on October 15th where Mike Ryan shows how Google’s August 17 update reshaped ROAS, CPCs, budgets and advertiser ...