YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts. Three sources confirmed with AdExchanger that a pilot program has been in an ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

Whether we like it or not, short-form content has become a part of the social media experience. Just over a decade ago, Vine got many of us hooked on watching videos that lasted for less than 10 ...

YouTube CEO Neal Mohan at the 2025 Cannes Lions International Festival (YouTube) YouTube has crossed another major milestone. The platform’s short-form video offering YouTube Shorts is now averaging ...

YouTube is rolling out an accessibility-based feature that allows vertical Shorts videos to play in a landscape orientation. The Rotate Shorts option changes UI elements for sideway viewing but ...

MrBeast’s YouTube Shorts have now racked up more views than the long-form videos that made him famous. It marks a turning point not just for him, but for the way people watch content on YouTube.

YouTube Shorts are short-form videos with a maximum length of 60 seconds on the popular YouTube platform, specifically designed for mobile viewing. They were introduced to compete with similar short ...

To date, Shorts have been 60 seconds or shorter, but YouTube is extending the max duration to 3 minutes starting October 15. This applies to “videos that are square or taller in aspect ratio.” There ...

YouTube Shorts Vs Instagram Reels: In today's digital era, short video content is becoming increasingly popular. YouTube Shorts vs. Instagram Reels: In today's digital age, short video content is ...

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as ...

YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing, the company announced on Wednesday. Shorts views will ...

As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding Shorts into ...