As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...
Wendy’s is responding to intense backlash this week after announcing plans to test dynamic pricing — which uses AI to change prices on its new digital menus — in an effort to improve sales growth.
The recent controversy over Wendy's pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendy's new president ...
New digital price tags allow stores to change prices instantly. While retailers deny they'll use surge pricing, experts aren't so sure.
NEW YORK (AP) — Consumers will pay more for a flight to Florida or for a hotel room during peak vacation times. They fork out more for a rush hour Uber ride, perhaps while grinding their teeth, and ...
Wendy's, the restaurant chain that helped pioneer the corporate online persona, landed in some hot oil this week due to comments from its CEO about the company implementing dynamic pricing. Naturally, ...
Consumers will pay more for a flight to Florida or for a hotel room during peak vacation times. They fork out more for a rush hour Uber ride, perhaps while grinding their teeth, and rely on apps such ...
This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NEW YORK (AP) — Consumers will pay more for ...