Add Yahoo as a preferred source to see more of our stories on Google. TV commercials are practically a synonym for annoyance. But for Gen Alpha, YouTube ads are a can’t miss even when they are a can ...

Streaming ads are an inevitability. They interrupt our Netflix binges, cut into Hulu dramas, and disrupt our Spotify playlists. They also support the content-creation economy on YouTube. With 2.5 ...

Stanley is a Smart TV author at Android Police with over 10 years experience in testing and writing about different tech gadgets. He has been reviewing TVs since the days of CRT, rear-projection and ...

The YouTube mobile app is starting to hide its countdown timer and grayed-out skip button when it plays ads. The skip button now only surfaces after a user has watched a specific portion of the ad, ...

While the stats vary, there's evidence that around nine out of 10 people who can skip an ad do—whether by hitting the ‘skip ad’ button online or fast-forwarding through a commercial break while ...

To beat ad-skipping, brands must deliver relevance and creativity. A new Clutch survey finds that 93% of consumers actively skip ads, with a small percentage using ad blockers (2%). Despite ...