Like their sales and marketing colleagues, product managers are searching for new tools to help them use data better, particularly in order to create more customer-focused products, states a new field ...

Opinions expressed by Entrepreneur contributors are their own. Seventy-two percent of all new products fail to meet revenue targets, according to a global pricing study released in September by ...

What does product marketing look like in 2015? Well, as The Blueprint of Modern Product Launch Marketing explains, adoption is high, content is key, channels are diverse, and measurement is ...

If you’re starting a new company, you want to make sure that your product gets in front of as many interested potential customers as you can. One way to make that possible is to make it available on ...

A study by the Advertising Specialty Institute found that "promotional products are one of the most impactful and cost-effective advertising mediums for businesses," according to an infographic ...

One-size-fits-all has gone out the window. Americans have made it clear that they want custom products. In fact, 2015 to 2018 saw interest in customized products grow by 2.4 times, including eCommerce ...

What does the state of B2B product marketing look like right now? Here's what recently surveyed senior marketers shared about current trends and practices. "Creating collateral is a top priority for ...