Japanese hair straightening, AKA “thermal reconditioning treatment,” videos have been popping up across my social media timelines, but what is it exactly? The end results look similar to a relaxer, ...

Japanese hair straightening is all the rage for its promise of sleek, shiny, and frizz-free hair for months. But here's the kicker: it's not the best choice for every hair type and could have ...

We have come a long way in our search for straight hair. While the first straightener was invented in 1909, there were days of using an ironing board to smooth out frizz. Now we have nearly any tool ...