In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

I’m really not annoying. Really. Let me talk you through the logic. there is no brand spokesperson more grating than Flo, the cherry-lipped sing-songy character who Progressive has been using for a ...

Charles Elmore, The Palm Beach Post, Fla. April 08--Dear Flo: Love the ads. "Sprinkles are for winners" is genius. But news that premiums can go up, not just down, from Progressive's driver-tracking ...