In advertising, it's not enough to have witty copy and a wonderful product. Companies with the most successful brands are those that imbue their products with a sense of personality by maintaining a ...

To effectively develop a brand through marketing, you must build your brand's personality. An important part of brand personality is the tone of voice in advertising. The tone of voice in marketing ...

You may have noticed an interesting wave of change in the way companies are interacting with their clients and consumers. What was once a world of vapid corporate-speak and gobbledygook jargon has ...