In a new study, researchers were able to predict a person’s response to emotionally charged scenes using brain imaging and computer modeling alone—gauging not only whether the person’s reaction was ...

Triggers are actions or situations that elicit an emotional response. While they are typically associated with negative responses, a person can also have positive triggers. A person can experience ...

Spoken words, news headlines, sounds, facial expressions, and even scents can trigger intense emotional reactions, including anxiety, annoyance, or anger. These types of stimuli are called “emotional ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...