The digital marketing landscape is evolving at breakneck speed, driven by a wave of emerging technologies that promise to redefine how brands connect with consumers. As businesses compete for ...

Multichannel marketing remains a key to campaign success. However, as consumers’ attention continues to fracture, knowing which channels to utilize has grown increasingly complicated. Creating an ...

Boris Abaev is CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. The mobile marketing industry is undergoing a seismic ...

Abstract: Generative AI is revolutionizing marketing by creating new content from existing data. This paper examines how generative AI enhances consumer engagement, personalizes experiences, and ...

Midle, a task-to-earn platform, introduces a suite of new features like geotargeting, AI-powered antibot systems and a utility token to enhance user engagement and authenticity in the Web3 ecosystem.

The right marketing benchmarks are critical to campaign success (Photo credit: Aliaksei Ramanouski on Unsplash) Setting marketing benchmarks is a necessary step to drive a business towards success.

Email is an effective and affordable digital marketing strategy that many businesses rely on to reach customers. Implementing email marketing is straightforward, thanks to templates and platforms that ...