Email blasts need to stand out and have a clear call-to-action if luxury marketers want to increase their mobile click-through rates this year. Jewelry and watch brands such as De Beers, Rolex, ...

The email marketing sector has recorded its most successful half-year figures, according to research by the Direct Marketing Association. The success has been put down to an increase in website ...

Because open rates have become unreliable, you'll want to really pay attention to your clickthrough rates (CTRs) to gauge email performance. After all, you don't want people to just read your ...

Personalisation is the attribute most likely to influence marketing email click-through, recent Mailjet research has found. The study – carried out in July this year – asked UK internet-users of all ...