Companies that depend on digital advertising could stand to benefit from easing tariffs, if retailers choose to channel ...

The brands that move now will discover what P&G, Uber and JPMorgan Chase learned: Significant portions of their budgets were never working.

The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

Google’s GM of Ads outlines how AI and agentic commerce in 2026 will help advertisers create, target, and convert at the ...

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils. "Advertisers feel like consumers are susceptible to advertising and are investing in that," said Gil ...

LOS ANGELES--(BUSINESS WIRE)--ProRata.ai today unveiled ProRata Ads, a new advertising platform that reimagines digital advertising by leveraging the power of AI. ProRata Ads’ patent-pending ...

Digital ad share in India is set to hit approx 70% by 2027, closing in on major economies, but lower ad pricing, platform dominance and ROI-led spends limit value parity, experts point out ...

As data-driven ads lose impact, performance-creative strategies are helping brands blend data and creativity to produce more ...

OpenAI, the company behind ChatGPT, announced in April 2024 that it was testing sponsored content integrations in its business-focused offerings. Other startups in the AI industry are also designing ...

Company Behind Industry’s First Digital Advertising OS Ranked No. 1 for Technology and No. 6 Overall Among Companies ...

According to the Pitch Madison Advertising Report 2026, total advertising expenditure is projected to reach ₹1,74,605 crores in 2026 ...