Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research. The study by Brand Keys was based on ...

In business, retaining customers is just as important, if not more so, than acquiring new ones. One highly effective strategy for fostering customer loyalty and ensuring repeat business is the ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

The quest for customer loyalty is a priority for most businesses, driven by estimates by some sources that acquiring new customers can cost anywhere from five to 25 times more than retaining existing ...

With annual ecommerce sales expected to reach $1.7 trillion by the end 2027 and 75% of consumers shopping online at least once a month, nailing the experience for your online customers has never been ...