Far from devaluing creativity, the AI boom is making it one of the most expensive skills in tech. A job listing for a content strategist at OpenAI, posted earlier this week, comes with a pay package ...

After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and short-form content. First blogs were king, then Twitter, then Instagram, ...

While most SEO articles debate minor ranking factors, Google is fundamentally rebuilding how local search works.

In my nearly two decades helping businesses navigate local search, I’ve seen a lot of trends come and go. But what’s happening in 2025 signals a potential breakdown of the old local SEO model. And if ...

For many years, SEO has been the lifeblood of content marketing. Keyword research, quality content, blog optimization, and organic traffic became the gospel of lead generation. But times have changed.

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...

Search isn’t what it used to be. The neat, linear, “perfect” journey, where a user types a question into Google, clicks a blue link, and finds their answer, is over. (If that ever actually existed.) ...

AI has become an essential tool for streamlining video content planning and analytics. Relying solely on AI video is a major mistake, though. In the face of an onslaught of AI-only video, brands need ...

OpenAI is hiring a content strategist with pay up to $393,000 plus equity. Meta listed a content engineer role last week with pay of up to $223,000 plus bonus and equity. High-paying content jobs are ...