Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and a shift toward value among lower-income segments. Our same-store sales ...

In the modern fashion landscape, the pace of trends has accelerated at an unprecedented rate. The combination of social media, influencer culture, and fast fashion brands has created an environment ...

Staying afloat—never mind growing—in the tightly packed, highly competitive commercial environment that typifies the modern marketplace demands a lot from a business. Chief among the survival skills ...

Increased production costs and changes in consumer preferences have both played a key role in how the industry evolved and developed in 2023, so what are these changes and how will they affect the ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...