Eleven men and women file into a conference room and take their places around a large table. Coffee cups and pastries are assembled in front of them. George, the leader, steps up to a large whiteboard ...

I have written several times before about the perils of traditional brainstorming. Getting people together in a group to throw out ideas leads to what is called “productivity loss from brainstorming:” ...

Sometimes meetings are held in order to pool knowledge and ensure that everyone is on the same page; but at other times meetings call for more creative input. Such meetings may be held to come up with ...

This is not to say that group brainstorming should disappear altogether. In any case, despite the science behind it, managers ...

If you’ve ever stared at a blinking cursor and felt the cold sweat of writer’s block, you might be tempted to ask a chatbot ...

Brainstorming is big at most organizations today, but in becoming ubiquitous it has lost something. The invitation "Let's brainstorm about that" typically leads to a gathering in a conference room ...

Brainstorming is a popular way of coming up with new ideas. Just because it's well-known, however, doesn't mean it's the most effective, according to a Columbia professor. Like many people, Sheena ...

Ideally, brainstorming occurs when you put a bunch of great minds together in a room, they bounce ideas off one another and come up with even greater ideas. Or that's the way it's supposed to work.

There's a popular myth that getting people together and sharing ideas will boost productivity and lead to innovative solutions. But this old-fashioned way of thinking about groupwork isn't true.

Brainstorming has been under-fire as of late. From critics arguing it doesn’t work because it suspends much needed criticism and conflict, to detractors claiming that it encourages over-bearing ...

When you're marketing a business, creativity, fresh ideas and innovation can contribute greatly to the success of your efforts. But creativity isn't easily controlled, and often fresh ideas are hard ...