Leading B2B organizations such as Booker Software and immixGroup are seeing improved lead volumes and higher engagement with buyers through greater coordination of their demand gen and content efforts ...

Peter Weinberg and Jon Lombardo, of the B2B Institute for LinkedIn, talk about how B2B is the next big thing in marketing. Similarly, others posit that B2B will rev up to power the surge in demand for ...

You’ve heard it, and I have, too — “We need to focus our B2B marketing on LinkedIn because that’s where business professionals are.” This narrow thinking misses a fundamental truth about marketing ...

We loved Loren McDonald's April 8 column, "What B2B and B2C Marketers Can Learn from Each Other," which covered the gamut of strategic differences and similarities for B2B and B2C marketers to ...

We all know the ‘three rights’ mantra. To successfully reach your customers, you need to deliver the right message, at the right time, via the right channels. But what does this look like in practice?

AI is rapidly integrating into many aspects of our lives on a daily basis. But did you know it can create a series of new media channels, in addition to being a boon for productivity? Way back in 2017 ...

To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

Content marketing is certainly the buzzword on everyone’s lips. In this digital age B2B marketers are required to engage with prospects more so. Harnessing the power of social media. Taking advantage ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. You may have found yourself ...

How WSO2’s Ballerina language and Choreo platform can be used to quickly develop, test, and deploy partner-specific EDI processing modules. Many business processes involve communicating with external ...